Office Equipment

Buying a production printer isn’t like picking out a new office copier. It’s a big investment that can shape how your organization produces marketing materials, manages workloads, and even finds new revenue streams. But with so many options on the market, it’s no surprise that many organizations feel overwhelmed by the decision.

The truth is that the “best” printer isn’t the same for everyone. A small nonprofit that needs to print fundraising newsletters has completely different needs than an enterprise in-plant running thousands of transactional statements a day. Even within the same industry, one school might need vibrant posters for student events while another is producing yearbooks and booklets that require more advanced finishing.

That’s where expertise matters. At STPT, we’ve worked with a wide range of businesses, nonprofits, and institutions to help them find the right production printer.

Think about the last time you walked past a bulletin board or flipped through a stack of mail. Most pieces probably faded into the background until one caught your attention with bold, shimmering color or a design that just looked different. For many businesses today, the challenge is figuring out how to make their prints stand out in a world where everyone is competing for attention.

Research suggests that print already has an advantage. Studies show that printed marketing pieces take 21% less cognitive effort to process than digital marketing, meaning people absorb print more quickly and easily than a digital ad on their phone. However, if everyone is printing in the same basic four colors (cyan, magenta, yellow, black), your message risks looking like everything else.

One of the most common questions when choosing a printer is, "Which printer has the cheapest ink?" It's a simple question, but the answer is more complex than one might think. Ink costs can vary greatly depending on the type of printer, how much you print, and your specific needs.

At Strategic Technology Partners of Texas (STPT), we've been selling and repairing printers for nearly 40 years, and we frequently receive customer questions about the cost of ink cartridges and refills. We understand that buying a printer can be stressful, especially when worrying about ongoing ink and toner costs. We also know that consumers want an efficient printer that won't break the bank long term.

When businesses start looking into new printers, one of the first questions that comes up is: what’s the difference between an office printer and a production printer? The terms can be confusing, especially since office printers are sometimes labeled as multifunction printers (MFPs) while production printers are often described as commercial or digital presses.

As a certified print vendor and Xerox partner, we’ve worked with organizations of all sizes, including small offices and print shops, and we’ve seen how important it is to choose the right category. Picking the wrong type of printer can lead to overspending on unnecessary features or, worse, dealing with a machine that can’t handle your workload or deliver adequate quality.

Working from home has become a regular part of many people's lives, and having the right tools can make or break your productivity. One of the most important pieces of equipment in any home office is a reliable printer. After all, nothing can derail your workday faster than a printer that has decided it won’t print—especially when you need it the most!

Whether you’re printing documents for work, scanning important paperwork, or even just making copies, you need a printer that can handle all your needs without taking up too much space, breaking the bank, or breaking down at the most inconvenient moment. But with so many options out there, how do you pick the right one?