Xerox vs. Lexmark: Which Printer Brand Is Best for Me?
Coca-Cola vs. Pepsi. Ford vs. GM. Netflix vs. Hulu.
Brand competition is like a never-ending game that shapes our daily choices. From picking out a soda to choosing our dream car, the battle of the brands is always on display.
However, brand comparisons may seem less relevant when it comes to a more unfamiliar industry, like printers.
“Does it really matter which brand of printer I purchase? I mean, it’s just a printer?”
This reasoning is faulty. As a local print vendor for nearly 40 years, we have partnered with Xerox and have seen printers' technological advancements firsthand. Choosing the right brand to fulfill your office equipment needs can be the difference between a wise investment and a costly mistake.