Is a Production Printer Right for Your Business? + Costs

Submitted by Mary Shamburger on Fri, 05/03/2024 - 09:00

It’s safe to say most businesses have adopted some form of marketing to help increase leads and brand awareness. 

Marketing efforts usually include production-quality printing needs, such as flyers, posters, brochures, and more. 

For example, a common strategy to increase brand awareness is hanging or handing out flyers. Others may take booklets or pamphlets that discuss their products and services to social events. In addition, company employees today still use business cards as a form of advertising.

Regardless of how your business utilizes these materials, the amount of money and time spent on outsourcing these production materials is likely to be higher than if you used a production printer to keep all prints in-house. 

What is a production machine? 

Production machines allow companies to keep their printing and marketing material production in house. Within your own company, you can print postcards, invites, brochures, training manuals, tabloid-size paper (11X17), and different sizes of books/booklets.